Think of your personal data as individual pieces of a puzzle. On their own, a single piece might not reveal much. Your age? Lots of people share that. Your general location? Millions reside in the same area. The problem arises when these seemingly innocuous pieces of the puzzle start to connect.

Companies and organizations collect vast amounts of personal information, including our browsing habits, purchasing preferences, location data, and even our social interactions, such as Tik Tok, Instagram, Facebook, etc. This information is not just a collection of random facts; it is meticulously analyzed and utilized to create targeted marketing strategies, improve customer experiences, and enhance service delivery.